Retail Brand Marketing Specialist

Title: Retail Brand Marketing Specialist

Location: Eagle, ID

About Lamb Weston

You’ve probably enjoyed our fries without even knowing it! As a leading manufacturer in our industry, and public Fortune 500 company, we inspire and bring people together with foods they love and trust. Our customer base includes international food service providers, restaurants, and households in over 100 countries around the world.

A highly innovative global corporation with a start-up mindset, we empower every individual to make a genuine difference. You’ll gain access to hands-on training to fuel your growth and success, explore opportunities for new solutions, and you’ll join a winning team of 10,000+ people all dedicated to raising the bar – together.

If you have a strong drive for results, a desire to help us bring the world together through our fries, and are ready for a fresh challenge, we want to hear from you.

Job Description Summary

The Retail Brand Marketing Specialist is a key member of the retail marketing team, supporting the Senior Brand Manager in driving brand growth for two of our retail brands, Alexia® and Grown in Idaho®. This role offers hands-on experience in brand management within the consumer packaged goods (CPG) industry. You’ll assist in executing marketing plans, managing product portfolios, and ensuring consistent brand messaging across all consumer touchpoints. This position is ideal for someone eager to learn the fundamentals of brand strategy, shopper marketing, and cross-functional collaboration.

Job Description

• Brand Strategy Executional Support:
  • Assist in implementing marketing plans and programs that strengthen brand equity and drive sales.
  • Collaborate with cross-functional teams to ensure alignment of brand objectives.
  • Conduct ongoing product portfolio reviews using syndicated data and internal dashboard systems.
  • Prepare insight-driven presentations to inform business decisions and product launches.
  • Participate in product cuttings and sampling sessions.
  • Respond to product-related inquiries from Sales and Consumer Affairs teams.
• Marketing Activation:
  • Help develop and execute shopper marketing programs across retail partners.
  • Manage social media content calendars and posting for Alexia® and Grown in Idaho® brands.
  • Coordinate day-to-day activities with external agencies and vendors.
  • Track projects in project management tools and ensure timely execution.
• Operational Support:
  • Enter purchase orders and manage invoice processing in SAP and overall budget tracking.
  • Maintain branded digital content across syndicated systems in partnership with the Master Data Team.
  • Follow established legal review processes to ensure all external-facing sales materials and marketing content comply with company standards and protect Lamb Weston from legal risk.

Basic & Preferred Qualifications

Position Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 1-2 years relevant work experience in marketing, sales, or suitable combination of education and experience to meet position requirements and management expectations
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent organizational and project management skills.
• Self-starter with interest in learning at a fast pace with the ability to meet deadlines and drive projects to completion.
• Proficiency in Microsoft Office; familiarity with Canva or other creative suite a plus
• Valid US driver’s license with the ability to travel independently and ability to meet Lamb Weston’s driving standards
• Passion for consumer brands and interest in the CPG industry.
• Estimated travel for this position is 10%-25%

Industry-Competitive Benefits

Coupled with our compensation and bonus incentive programs, our benefits deliver rewards that are market competitive.  Some of the most attractive elements of our benefit programs include:

• Health Insurance Benefits - Medical, Dental, Vision

• Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts

• Well-being programs including companywide events and a wellness incentive program

• Paid Time Off

• Financial Wellness – Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance

• Family-Friendly Employee events

• Employee Assistance Program services – mental health and other concierge type services

Benefits may vary based on location, job role/level, job status, and/or the terms of any applicable collective bargaining agreements.

Job Requisition ID: Req-259219

Time Type: Full time

The anticipated close date is a good faith estimate for when this job will be closed. Some jobs may be unposted or filled earlier or later than the Anticipated Close Date depending on interview processes and business needs. Anticipated Close Date: 01/16/2026

In compliance with applicable state and local laws, Lamb Weston has opted to include a reasonable estimate of the compensation for this role. This compensation is specific to this position and takes into account a number of variables. Actual compensation may be higher or lower in the range posted based on various factors, including, but not limited to, job duties, experience and expertise. A candidate’s work location could also impact the actual compensation being outside of the range to reflect local cost of labor. A reasonable annual estimate of the range for this role based on the variables previously mentioned is: $57,430.00 - $86,140.00

Lamb Weston is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status or any other protected factor under federal, state or local law